All trading organisations need to set their prices with care
and review them regularly. For co-operative and community enterprises this is
particularly important as they are usually focused on their common purpose
- providing services and facilities, delivering environmental benefits,
collaborative access to work etc. However, if the purpose is not economic
it is unlikely to survive.
Being realistic about costs and monitoring performance through sensible financial
systems will help you to identify potential trouble and take action to put
things right at an early stage.
Co-operative Futures can help with pricing at startup, when you’ll be
looking at what competitors charge, and at later stages of development when
the market may have changed or you need to increase trading income. The price
you charge doesn’t always have to be the bare minimum - businesses that
don’t make a profit don’t survive, and your organisation needs
to aim for a surplus to remain viable.
Co-operative Futures will work with you to ensure your pricing structure supports
a healthy trading position without compromising your social purpose.
Read
our case study on A Neighbourhood Nursery (pdf link)
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